Updated: September 2026.
There is no reliable single figure for how much a London property will make on Airbnb. Revenue depends on the combination of average daily rate (ADR), occupied nights and available nights, while owner profit also depends on management fees and operating costs.
This article originally contained 2025 market averages. It has been repurposed to explain the revenue factors owners should use when assessing a property rather than allowing old figures to compete with our current London market guides.
1. Average daily rate
ADR is the average accommodation revenue earned for each occupied night. It varies substantially by area, property size, quality, season and guest capacity.
Use our dedicated London Airbnb ADR 2026 guide for current market benchmarks.
2. Occupancy
A high nightly rate is not useful if the property remains empty. Occupancy measures the proportion of available nights that are booked and needs to be considered alongside ADR.
See our London Airbnb occupancy guide.
3. Location
Centrality, transport, local attractions, business demand and neighbourhood character all affect what guests will pay. But postcode alone does not determine performance: two properties in the same street can achieve different results.
Explore our London Airbnb areas guide.
4. Property size and guest capacity
A one-bedroom apartment competes in a different market from a three-bedroom family home. Larger properties can command higher nightly rates but may have different booking patterns, cleaning costs and seasonality.
5. Property quality and amenities
Condition, beds, bathrooms, Wi-Fi, kitchen equipment, outdoor space, lift access and other amenities influence both booking conversion and price.
See our 2026 Airbnb amenities guide.
6. Seasonality
London demand changes through the year. Owners should avoid multiplying one peak-season nightly rate by 365 and treating the result as an annual forecast.
7. Dynamic pricing
Rates should respond to demand, booking lead time, day of week, events and remaining availability. See StayinLondon's dynamic pricing approach.
8. Availability and owner stays
A property available for only part of the year cannot be compared directly with a full-time listing. Owner stays, maintenance blocks and regulatory limits all affect the number of nights that can actually generate revenue.
9. London's 90-day rule
Whole-home short-term letting in Greater London is generally subject to the 90-day rule unless the relevant planning position allows otherwise. A revenue forecast must reflect the property's permitted letting strategy.
10. Operating costs
Gross revenue is not owner profit. Costs can include management, cleaning, linen, utilities, internet, consumables, maintenance, platform charges and insurance.
Our management fees guide explains one of the largest operating-cost categories.
Gross revenue vs net income
When comparing Airbnb with another letting strategy, use the same basis on both sides. A gross Airbnb figure should not be compared with a long-term rental figure after costs.
See our Airbnb vs long-term letting guide.
Use comparable properties, not London-wide averages alone
Citywide data is useful for market context but a two-bedroom Chelsea apartment should be forecast against similar properties rather than the average of every London short-term rental.
Our London property case studies show how property-specific comparisons can be structured.
Get a property-specific revenue estimate
StayinLondon provides Airbnb management in London with revenue management, guest operations and local property oversight.
For an estimate based on your property's location, size and characteristics, request a free revenue estimate.
